Marketing Officer

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Job Details
  • 3768
  • Twycross Zoo
  • Atherstone
  • Permanent, Full Time
  • £24,000 + fantastic additional benefits

Marketing Officer

Twycross Zoo is an award-winning conservation charity and rapidly growing visitor attraction and we are seeking to appoint an experienced marketing professional to join the Marketing team.

Reporting directly to the Marketing Manager, you will drive and support marketing activities specifically relating to schools and groups visits, memberships and secondary revenue streams, through both traditional and digital activity.

Currently attracting 580,000 visitors each year, we’re at a very exciting stage of development as we hit 5 years into a 20-year, £55million masterplan. This masterplan will see us develop new habitats for a refreshed animal collection and enhanced visitor experience and place us firmly on the map as a destination of choice for a fun-filled educational day out. It’s the reason why we’re transforming at such a pace.

What will this role of Marketing Officer entail?

  • Assisting in the on-time delivery of marketing activity across all channels with the purpose of increasing activation, retention and loyalty
  • Driving and delivering monthly CRM programme for both acquisition and retention activity, reviewing and making suggestions for improvement in key metrics (Open rate / Click rate / Click to open)
  • Updating key areas of the website, and utilising Google Analytics to better understand conversion, website traffic and quickly identifying any changes
  • Supporting the Marketing Manager in the development and delivery of a rolling marketing plan to increase schools visitation, increase membership renewals and increase secondary spend
  • Contributing fresh ideas on how to make campaigns more effective and deliver further improved results 

What will I need to be considered for this Marketing Officer vacancy?

  • Proven experience in a B2C marketing role, ideally gained within a retail, leisure, entertainment, FMCG, or a digital consumer business
  • Experience working as part of an internal marketing team in a broad all-round role covering the full marketing mix
  • A good understanding of digital marketing
  • Experience of Google Analytics, CRM and Content Management Systems, along with experience of liaising with marketing agencies to deliver activity
  • Exceptional organisational skills with the ability to multitask whilst working to tight deadlines
  • A creative flair with an analytical mindset

The ideal candidate will be qualified to degree level, ideally within business or marketing, or CIM qualified, although this is not essential.

All employees must ensure that our visitors always experience excellent customer service and therefore must be willing to give operational support to any department during exceptionally busy times.

What will I receive in return?

As Marketing Officer you’ll receive a salary of £24,000, along with fantastic additional benefits including 31 days holiday per annum (inclusive of bank holidays), enhanced 5% company pension contribution,  a staff membership card giving you free entry to the Zoo on your days off and discounts in our retail and food outlets, and free onsite parking.

You’ll be employed on a permanent contract, working 37.5 hours per week, 9am to 5:30pm Monday to Friday. Due to the nature of our organisation you may be required to work occasional weekend days (not expected to be more than 4 occasions a year).

More about us:

We’re at the forefront of conservation, education and research, and have a strong commitment to our award-winning education programme which aims to increase the level of awareness, knowledge and understanding about the animals and their plight in the wild.

At Twycross Zoo you’ll be part of an evolving and progressive organisation, with staff engagement at its very core. We offer a diverse range of roles and are committed to the fundamental approach of equal opportunities in employment. Our team strives to educate and inspire everyone to care about, and therefore contribute to saving, the other species with which we share our planet.

We’re located in Atherstone, Warwickshire (on the A444, which is easily accessed via the A5 and the M42 Junction 11).

All applications for this Marketing Officer vacancy are to be submitted online.

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