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Marketing Manager

Job Details
  • 4541
  • Twycross Zoo
  • Atherstone, Warwickshire
  • Permanent, Full Time
  • A salary of £30,000 + generous annual leave + benefits

Marketing Manager (Campaigns and Digital)

East Midland Zoological Society has been running Twycross Zoo for almost 60 years in the heart of England. Twycross Zoo is an award-winning conservation and science-led zoo. We are rapidly growing, and pre-Covid, were welcoming over 600,000 people every year to our 100-acre rural site.

We are an ambitious organisation keen to drive the conservation and scientific aspects of the zoo to new heights as well as optimising on commercial advantages. We are the only zoo in the UK to house all 4 great apes - Gorilla, Orangutan, Bonobo and Chimpanzee - and we care for some of the most endangered animals to the highest welfare standards, including an extensive primate collection plus tiger, leopard, giraffe, rhino, penguin, flamingo and giant tortoise represented.

The Role – Marketing Manager (Campaigns and Digital)

There has never been a more exciting time to join the Marketing Team at Twycross Zoo, after experiencing the biggest period of growth over the last few years there is a programme of major investment taking place, including a £5m pound investment in a whole new area at the Zoo for 2022, which will be sure to catapult the Zoo from a leading regional attraction to a major national attraction.  Not only will you be involved in some career defining projects, your work will leave a lasting legacy and is part of a much bigger purpose to support in saving the species with which we share our planet.

As the Marketing Manager, you’ll be reporting to the Head of Commercial Marketing and Sales, taking responsibility for developing, driving and delivering all campaigns including key trading period / seasonal campaigns, membership activation and secondary revenue campaigns.

You’ll be managing the development of both creative and media materials to be on time and on budget, along with owning and delivering all activity across digital channels (excluding social media) and driving improvements in revenue generation and user experience.

Your duties will include but not be limited to:

  • Working with the Head of Commercial Marketing and Sales to develop the annual marketing activity plan in line with the marketing strategy, and leading the delivery of all campaigns and promotions
  • Reviewing and developing promotional offers and deals to support the annual plan and deliver budgeted revenue, yield and visitors numbers
  • Cross functionally driving the delivery of all major campaigns across the Zoo, working closely with the Marketing Manager (Brand, PR and Events) to ensure the campaigns hit all business and communications objectives
  • Briefing and managing all creative, digital and media agencies to deliver work that supports the marketing plan
  • Managing the expenditure budget for marketing lines related to digital and campaigns, including tracking spend and monthly reconciliation
  • Regularly gathering and analysing data and insights, and providing weekly reports to Head of Commercial Marketing and Sales
  • Motivating and managing the Inhouse Designer on a day-to-day basis, setting clear objectives and priorities, and carrying out weekly 121s

Due to the nature of the organisation you may be required to work occasional weekend days to provide support at launch events or to provide cover.

Our Requirements – Marketing Manager (Campaigns and Digital)

  • Proven B2C marketing management experience, working in a fast-paced and broad role with significant experience of digital channels, and ideally experience of the leisure industry
  • Strong experience of managing a variety of marketing agencies and driving strong outputs
  • Previous experience of managing budgets and marketing spend
  • Experience of working with Above the Line advertising and having monitored and reported on advertising effectiveness
  • Educated to degree standard with a marketing related degree and / or a CIM qualification
  • Proven ability to manage and motivate people in their day to day activities and develop them for future opportunities
  • Commercially minded with a good head for numbers, with the ability to take decisions driven by data and insight
  • A good understanding of media buying and the modern media landscape
  • Strong ownership mentality and an innovative and creative with a proactive, problem-solving approach
  • Excellent interpersonal, verbal and written communication skills with proven ability to work with a wider team
  • Well-developed organisational skills, with the ability to work to deadlines and deliver under pressure
  • A passion for the Zoo’s work and purpose

Although not essential, experience of using Google Analytics and alternative advertising platforms, along with knowledge of WordPress and other marketing platforms, would be highly advantageous.

The Package

Staff engagement is at the very core of what we do. We are committed to the fundamental approach of equal opportunities in employment.

As the Marketing Manager, you’ll receive:

  • A salary of £30,000 per annum
  • 31 days holiday (inclusive of bank holidays)
  • Healthcare and life insurance

You will be employed on a permanent contract, working from our offices in Atherstone (easily accessible off Junction 11 of the M42), Monday to Friday 9am to 5:30pm. Flexibility will be required to meet business needs.

More about Twycross Zoo:

Over the last 8 years we have opened a new gibbon island complex, a multi-million-pound chimpanzee area, built a new tiger habitat and a new rhino area and welcomed our largest visitor numbers ever in 2019. We launched our Tz2030Vision in late 2019 which sets out the developments for the next 10 years including a National Science and Conservation Centre.

Covid has hit us hard but with great teamwork and restructuring only put development plans on hold for a year so we are emerging with a renewed energy to restart and continue our growth and success.

You’ll be part of an evolving and progressive organisation at Twycross Zoo East Midland Zoological Society. We can promise a challenging and supportive workplace where your expertise is valued, and change is a constant! Our organisation strives to educate and inspire everyone to care about, and therefore help save, the other species with which we share our planet.

If you would like to join our team, and you have the experience required to fulfil this role, we would love to hear from you.

All applications for this Marketing Manager (Campaigns and Digital) vacancy are to be submitted online.

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